How to pivot your SEO strategy when you reach enterprise

“We don’t have enough content on the website. We need to publish 100 pages per month.”

That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. 

Content has long been considered the holy grail of SEO – continually sought after but difficult to grasp

Read More

11 enterprise SEO challenges and solutions

Enterprise SEO comes with many challenges.

Larger organizations often have many people working across many offices that aren’t on the same page.

Even when these individuals have aligned their goals, past optimization may become problematic.

It’s not uncommon for legacy systems to be in place, old micro-sites eating up resources or simply not having the right friends in the IT

Read More

Exclusive Interview: “Why Her?” Stars Seo Hyun Jin, Hwang In

Along with the recent premiere, the main cast members of “Why Her?” took time for an exclusive interview with Soompi.

“Why Her?” is a mystery romance drama starring Seo Hyun Jin as Oh Soo Jae, a coldhearted lawyer at TK Law Firm who has grown empty after only chasing success, and Hwang In Yeop as law student Gong Chan who

Read More

Three Digital Marketing Strategies For HVAC Companies

Many companies in the HVAC industry know that digital marketing is an effective way to grow their presence on the internet. Some company owners and marketing teams already know how to produce helpful digital content, like offering heating and cooling tips or providing reasons why a new HVAC system might increase the overall value of your home. However, not every

Read More

Why Marketers Should Be Looking To OTT And CTV To Reach

Every day it seems we are seeing headlines like this recent one from eMarketer demonstrating the rapid rise of connected TV (CTV), a subset of over-the-top (OTT) services. That’s why saavy marketers should pay attention and consider adding OTT/CTV to their advertising mix.

My own company LeadsRx has two such customers—JamLoop and Ideal OTT—who are currently helping marketers reach consumers … Read More

6 Amazon marketing strategies to implement in 2022

Amazon’s reign as the king of ecommerce won’t end any time soon.

More than 2 billion people visit Amazon each month, according to Statista.

So, how do you stand out and generate more sales? 

The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are interested in sales just as much (if not more) than

Read More