Category: Internet Marketing

Just recently, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post.

Enlarge image | View the Twitter thread.

The four updates are as follows:

1. Ad extensions are now called assets.
2. [Legacy] extensions easier to create and preview.
3. Combinations

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for.

Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display,

B2B website design requires a careful approach. A B2B buyer is nowhere as impulsive as a B2C buyer. They take their time to do extensive research before investing in any new product, and in some cases, multiple stakeholders are involved in the decision process. Just take Gartner’s illustration of the B2B buying journey:

The point? Your website needs to be

Houston (and by Houston, I mean businesses), we have a problem: According to Salesforce, 68% of customers expect brands to understand their unique needs and expectations, but only 39% of customers feel that brands actually do this.

This is 🆖 (not good). So how do you make sure you’re actually being customer-centric?

Enter the customer journey map: A powerful tool

Many companies in the HVAC industry know that digital marketing is an effective way to grow their presence on the internet. Some company owners and marketing teams already know how to produce helpful digital content, like offering heating and cooling tips or providing reasons why a new HVAC system might increase the overall value of your home. However, not every