A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic
Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.
Every day, humans use stories or novels to inspire, entertain, and educate. Storytelling is an extremely powerful tool for any business
On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original,
Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).
Some changes are minor and not noticeable, while others leave
There are many reasons why you should learn how to use the Ichimoku indicator. The first is that it can be a powerful tool, but it’s also one of the most complex indicators. Besides, it’s quite complicated to read, which makes it even more intimidating at first. Once you get used to it, however, it will be second nature and … Read More
Enterprise SEO comes with many challenges.
Larger organizations often have many people working across many offices that aren’t on the same page.
Even when these individuals have aligned their goals, past optimization may become problematic.
It’s not uncommon for legacy systems to be in place, old micro-sites eating up resources or simply not having the right friends in the IT