Rankings Drop After Mobile Usability Fail?

Rankings Drop After Mobile Usability Fail? Google’s John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website.

The timing of the drop in rankings happening soon after search console issued a warning about mobile usability issues made the two events appear … Read More

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025.

An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.

Add to this the fact that advertising costs are reaching the realm of prohibitive, only to often

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How To Use Twitter To Increase Your Google Search Visibility

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand.

Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands communicate vital information quickly.

The key to success on Twitter lies in finding ways to effectively engage with consumers while

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YouTube Is Monetizing Shorts With 45% Revenue Split

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership.

This is a significant update for creators who earn income on YouTube.

Unlike long-form videos, which allow creators to profit from ad revenue, Shorts has no direct path to monetization.

YouTube has a Shorts “fund” that awards money to creators

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5 Ways To Prepare For Site Closure

Are you planning to close your website for a day or longer? According to advice from Google’s Search Advocate John Mueller, here are five ways to prepare.

Mueller shares this advice in tweets while linking to relevant Google help pages.

Spoiler alert — there’s no good way to close a website temporarily. You should avoid doing it if at all

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How To Measure Marketing Effectiveness [Webinar]

If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently?

And if you can’t, do you know how to figure it out?

Not only do our bosses want to know if their investment is being spent wisely, but they also want to know if the input is worth the return.

Sometimes, providing these

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