Just recently, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post.
Enlarge image | View the Twitter thread.
The four updates are as follows:
A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic to important landing pages. However, coming up … Read More
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025.
An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.
Add to this the fact that advertising costs are reaching the realm of prohibitive, only to often
Running a business is hard work. While focusing on marketing, sales, profits, and losses, it is easy to overlook the importance of customer experience.
Customer experience (CX) is crucial for the success of any business, and this growing field has plenty of information available. Renowned experts offer knowledge that can help educate you on how to connect with your audience
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for.
Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display,
Crafting a website is a lot like writing a book. Both require a theme and a plot line that guides the reader through a narrative that (hopefully) leads to a happy ending.
Every day, humans use stories or novels to inspire, entertain, and educate. Storytelling is an extremely powerful tool for any business
